Red colors and dragon motifs are `landing` high fashion

(Dan Tri) – Many famous brands launch fashion and accessory collections to celebrate Lunar New Year.

The year 2024 – the year of the dragon according to the lunar calendar – marks the beginning of a new era symbolizing strength, resilience, revival and development, according to L’Officiel USA.

Many fashion houses such as Fendi, Valentino, Gucci… introduced the iconic collection of the year of the dragon, with unique colors and patterns, attracting attention from fashion lovers.

Costume materials and colors `dominate` the Spring – Summer 2024 season (Editor: Binh Tan).

Loewe hired three Chinese carvers to create the pendant to honor the craft of jade carving for the New Year.

Fendi launches a new accessories collection in collaboration with Japanese designer Hiroshi Fujiwara (founder of fashion brand Fragment Design) and The Pokémon Company.

The collection honoring the year of the dragon from Fendi created many heated discussions on social networks.

Gucci launches a collection of ready-to-wear outfits, handbags and sneakers exclusively for the 2024 Lunar New Year. Dragon images with sharp, powerful lines appear on the iconic Dionysus backpacks and handbags (Photo: Gucci

Besides, the red color symbolizing luck is also used by the Italian fashion house to design sunglasses, sweaters (pulled sweaters), turn-down collar t-shirts… (Photo: Gucci).

Valentino brand ambassadors – actor duo Duong Duong and Duong Tu – appear in the 2024 Lunar New Year campaign with key designs from the Italian fashion house.

Women’s fashion includes dresses, jackets, slingback shoes (shoes with back straps), mini handbags, and bucket-shaped bags in bright cherry red.

Burberry’s 2024 Lunar New Year collection focuses on bright red designs, combining classic checkered patterns and houndstooth.

Bottega Veneta launches a campaign to celebrate the Lunar New Year 2024 called `The First Sunrise With You` with a collection containing many characteristics of the brand.

Tory Burch invited Chinese model Lina Zhang and her two children Mubai and Anzhi to star in the campaign to promote the year of the dragon collection.

The Boss brand joined hands with novelist and calligrapher Feng Tang to create a dragon-themed collection, inspired by traditional Chinese calligraphy.

Adidas shoe company cooperates with sustainable fashion brand Samuel Gui Yang (headquartered in London, UK and Shanghai, China) to produce Maxxwavy sneakers to celebrate the year of the dragon.